Earlier this month EnergySage introduced a new survey of solar installers. The survey found that solar installers are competing more intensely at the same time that consumers are becoming better educated and more savvy about their solar power options.
Among other findings, the survey found that most installers, 56 percent, compete with at least 15 other solar installers in their territories alone. It also found that consumers now seek on average two to three quotes before they decide to go solar.
Overall, the survey found that the chief challenge solar installers face in the U.S. is the sheer number of competitor they face. The survey also found that online sales channels will be a key to driving their sustained growth.
“Today’s local and regional solar installers face an increasingly competitive landscape,” said EnergySage CEO Vikram Aggarwal. “Solar installers tell us they need access to qualified prospects at lower marketing costs, as well as better financing options and more market information, in order to succeed in 2016.”
While consumers now have the option of multiple financing choices for solar power arrays, the survey found that more than half of the solar installers do not offer lease or power purchase agreement (PPA) product. It found that the majority solar customers are paying for the solar array with cash or unsecured loans.
“The study demonstrates that there is very healthy competition in the solar industry,” said Rhone Resch, president and CEO, Solar Energy Industries Association. “Paired with our Solar Market Insight report, which shows record adoption of solar over the next five quarters, this study affirms that our nation is developing a competitive and economically robust solar industry.”Tweet