NRG Energy is taking solar to the people, their backpacks and gadget covers with the purchase of Goal Zero, which offers personal solar products and batteries. NRG is one of the most aggressive energy companies to support solar and has launched and acquired numerous companies to own and install solar power from some of the largest power plants in the world to homes and now to personal devices. Terms of the purchase, slated for completion in third quarter, were not disclosed.
“We’ve enjoyed a successful history of partnering with other organizations, but this will be our first purchase of a consumer products company,” said Elizabeth Killinger, President of NRG Retail. “While this was a huge decision for us, it was an easy one to make as we strive to expand the spectrum of solar solutions available to our more than three million residential and commercial customers throughout the country.
"The ultimate manifestation of distributed clean generation is personal power. Only about one in four Americans are themselves homeowners but every American has a need for personal energy free from the tether of plug and cord," said David Crane, President and CEO of NRG. He added that the acquisition of Goal Zero expands NRG’s ability to reach consumers.
"Our mission is to put reliable power in the hands of every human on earth," said Robert Workman, founder and CEO of Goal Zero. Part of the company’s founding mission focussed on humanitarian aid in the Congo and other places where small solar panels can change lives for the better. Since then its gained wide popularity in the outdoor community in a way that other portable solar companies are also trying to do. “Being part of NRG allows us to reach this goal in a much more powerful way.…Both companies have proven track records of helping those in need with services and products, whether it is lighting a hut in Congo or a school in Haiti,” he said.
The purchase rounds out NRG’s solar end-user consumer strategy, which focusses on system power, residential solar and personal power. The company plans to capitalize on cross-marketing opportunities through the distribution channels. It gave the example of using Goal Zero to educate consumers about the rooftop solar, for instance, or combining Goal Zero products with NRG’s retail electricity offers.Tweet