Standard Industries and its GAF subsidiary have launched a new company, GAF Energy, entering the rooftop solar market. The company said GAF Energy will allow its distributors and contractors to install solar.
In making the move Standard Industries becomes another major roofing company to expand in the residential solar business. Previously PetersenDean got into the rooftop solar industry and it has continued to expand its offerings.
Standard Industries and GAF stepped into rooftop solar in 2017 when it launched its DecoTech Roof-Integrated Solar System. At that time the systems were installed by “GAF Solar Elite Contractors.”
"We are best positioned to accelerate the growth of residential solar with over a century of waterproofing experience and the largest network of roofing distributors and contractors in the world," said David Winter, co-CEO of Standard Industries."GAF Energy capitalizes on the historic challenges facing the rooftop solar industry - acquisition and installation costs - and turns them into demonstrable strengths - making it easy for customers to say 'yes' to solar rooftops," said Martin DeBono, President of GAF Energy. "Our product is smart, integrated and economical, and we hope it will mark a fundamental shift in rooftop solar adoption around the world."
The new company aims to use its size to scale adoption of affordable rooftop solar systems throughout its network of contractors. The company will offer planning and financing installation and permitting services for homeowners throughout the US.
"As the largest global player in roofing and waterproofing, we will reshape the way clean solar energy becomes a reality for everyone," said David Millstone, co-CEO of Standard Industries. "We believe that roofing is real estate and we see a future with energy from every roof. GAF Energy's offerings will empower people to put their roofs to work with technology that is attractive, accessible and affordable.”
The company said it also will provide support teams and training for project management, design, permitting and installation of GAF Energy's integrated solar roofs, local and regional contractors to help them grow their businesses. The company did not specify if its services will be available in all states at launch.Tweet