Why register your company with SolarReviews?
Q & A
YES… The first way we can do this is by directing you to the source of our traffic, search engines such as Google and Bing. Open a browser with Google and type "best solar companies in [your city]." Does one of our websites, SolarReviews, Solar-Estimate.org, SolarPanel Talk or CutMyBill come up? Try other phrases. We don't always come up number 1 but generally one or more of our sites are on the front page, and this is where all our traffic comes from. Google is smart at knowing that if a consumer is likely to be looking for a quote for solar, they should show them our websites. So it's not just traffic volume, it is traffic quality.
However, this is only half of the story. Where SolarReviews stands a long way above other solar lead providers, is in the call-to-action process that consumers go through to become a potential lead, then the QA process that determines whether that lead is sold or not. The best way to demonstrate the call to action is to TEST our call to action for yourself either here or from any page on any of our websites.
There are two sub-skills involved, first, is running a smooth sales process. Our best customers call leads within 2 minutes of receiving them. If they don't get through, they ring up to seven times over the coming week at varying times (subject to TCPA rules) to maximize the chance of contact. Our best clients actually speak to 80-90% of the leads we sell them and get an in-home appointment ratio of around 35% of leads they buy. However, anything over 25% conversion to appointments is evidence of quality lead actioning. Conversions from sales appointments to closed sales can run anywhere from 30% to 70% depending on the market and the quality of the in-home salesperson. We generally look for 35% appointments with 30% of these converting for a 10.5% lead to sales conversion as evidence of good practice, although it does vary by market.
If you don't know where your business sits with each of these lead metrics...well then guess what?...you're going to be the guy buying the worst leads, from the worst sources, as they will be the cheapest leads out there. Other solar companies that do measure these things don't want them, and that's why the low-quality vendors will sell those leads to you at whatever price you say you will pay for them. (These lead sources are usually also the ones with the highest rates of blatant lead fraud).
The second sub-skill required by solar company CEO's is the ability to differentiate good and bad lead sources. Measuring the metrics above is the most important part of this. If you measure the above things, a fraudulent or low-quality lead source will become noticeable within a week. If you don't measure these things, then it will take much longer to realise and will cost you a lot more to make this differentiation.
In terms of web-generated lead sources, there are really only SolarReviews and EnergySage that have any real volume of organic solar related web traffic in America. If anyone else tells you they have large volumes of web-generated leads, ask them to show you the websites these calls to actions are currently running on. It's not magic, asking questions will sort the wheat from the chaff quickly.
Let me put this to you: If you buy 2 leads per day at $100 per lead for a year and convert 10% (that's nine out of ten who waste your time or tell you to go away) do you think you will have made money? I bet your first thought is no, that would suck, I wouldn't buy those leads...well guess what...that decision will cost you approximately 1.2 million in lost profit over just one year. Here is the link to our solar lead return calculator that shows you more on this. It allows you to put in your own input cost and selling price as well as the cost of leads in your state. Run the numbers at 10% conversion to sales and then run them again at 5%...now you'll probably get why even the busiest CEO's and our busiest clients will always take our call. We make them $10 for every $1 they spend with us on leads.
The second common mistake of solar CEO's is to treat a good solar lead vendor like any other input cost; cheaper is better. While there are solar panel brands you can swap between in your business, there are only two or three companies that have any volume of quality organic solar leads, and they are rare and precious. You need to treat good lead vendors as partners, not as input costs you seek to beat down all the time. If you remember nothing else from this page, remember that advice.
Even after 6 years and almost $10 million invested in our websites, all we generate is 350-500 lead per day around the whole country, of which only 180-250 survive QA to be sold as leads. Genuine solar leads are hard to generate, and it is important to have patience and respect for the few honest lead vendors trying to do this on your behalf. Don't reject a lead or complain about a single bad lead until you have run the numbers on 20 leads because when you do criticize or reject a lead, you go to the bottom of the queue to have leads allocated to you. Over time this will cost you 100 times what the fee was on the one bad lead that made you angry, and usually, when you run the numbers over 20 leads, you will see that you have actually made a huge profit despite the annoying bad leads. It is impossible to curate a lead source to contain no bad leads, as many consumers will lie when they want information but don't want to buy. We set the bar as high as is practical but still a lead is only someone who wanted some information on solar at the time they were using our site. That customer may not be a guaranteed solar buyer, and there's no guarantee they would still want to speak to other solar companies after talking to the first one. (This is why ringing solar leads quickly is so important).
Pre-Screened Solar Pro
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SolarReviews' exclusive Trusted Solar Brand accreditation is a mark of distinction that only those photovoltaic and other solar manufacturers with a proven track record of quality, reliability and customer satisfaction can achieved.