New research from Park Associates shows that up to 15 percent of the US households with broadband internet are interested in installing solar power in 2017. That’s in addition to the 8 percent of broadband households in the US that already have solar panels installed.
The research is part of its recent consumer analytics report, 360 View: Energy Management, Smart Home, and Utility Programs, which also found that 36 percent of US homes with broadband are interested in systems that manage or monitor their home energy usage.
“Residential solar has already proven its ability to cross the chasm into the early majority in various regions of the world," said Tom Kerber, Director of IoT Strategy, Parks Associates. “The primary motivation for installing residential PV systems is to save money on energy bills, a purchase driver that resonates with all technology adoption segments.”
The company will present its findings at the Smart Energy Summit: Engaging the Consumer at the Four Seasons Hotel in Austin, Texas between Feb. 20 and 22. “At Smart Energy Summit, we will address opportunities for a more comprehensive smart home/energy management solution and examine trends driving partnerships between residential solar and smart home solution providers,” Kerber said.
“The energy sector is rapidly evolving thanks in large part to pressure placed on the system by solar and other distributed technologies,” said Jordan Frugé, Sunnova’s chief marketing officer, who will speak at the summit. “Consumers now have more efficient and affordable options for meeting their energy needs. It’s an exciting time to be a part of this industry.”
“In order for the solar energy industry to continue to grow, it needs to move beyond the roof and provide complete home energy solutions. This means that all elements of the home energy ecosystem have to work together safely, reliably, and seamlessly, both for homeowners and utilities,” said Ilén Zazueta-Hall, director of energy product management at Enphase, who will also speak at the session. The company integrates energy management with solar power, energy storage, bi-directional communications, and advanced analytics.
There’s a growing number of technologies out there that can complement a solar system and an energy storage system and not just smart appliances. Smart plug devices, for instance, can still give residents in a less integrated home the ability to control outlets and energy use remotely without upgrading to expensive new appliances.
“Unlocking the full potential of the connected home will in many ways come down to providing consumers with energy data that is made accessible and meaningful—not just for emerging smart home devices, but also for the legacy ‘unconnected’ appliances that hundreds of millions of homes rely on,” said Amena Ali, Chief Revenue Officer, Whisker Labs, who will speak during the Park Associates session. “The Smart Energy Summit workshop will examine proven and emerging utility and consumer engagement strategies for engaging the consumer with meaningful data.”Tweet