What 3 factors define the high quality solar leads?
High quality solar leads, when you can find them, are extremely profitable to buy. However, many solar companies have failed at buying solar power leads because they have been unable to distinguish the best solar leads from low quality or even fraudulent solar leads. To help you do this we have listed the 3 factors that distinguish the good residential solar lead services from the bad.
An understanding of the different solar lead generation methods being used to generate residential leads in 2019, and how these methods impact quality of solar jobs derived from these leads, is not just a nuance of your solar marketing efforts it is crucial to growing a solar business in an environment where your competitors are some of the most finely tuned sales machines on the planet.
The best solar energy leads are phone number verified leads
In the home improvement industry high quality leads are where the consumer is most motivated to buy.
This intent can be measured. If the consumer has entered their phone number and secondly, if a consumer responds to to text sent to that number this indicates a motivated buyer and higher quality leads. Solar leads without phone numbers are a waste of time. SolarReviews was the first solar lead generation company to text consumers and require them to enter the code sent back into their website to confirm their interest, before being allowed to become a lead.
The best solar panel leads are generated organically
Most homeowners start their search for a solar panel installation company online through a search engine or through social media. This is why solar leads generated organically through high quality websites that offer excellent content to the consumer produce the best leads.
The best leads are qualified solar leads
Website owners design calls to action on their websites to be enticing for consumers to complete and so many consumers complete these calls to action without having any real intent to consider installing solar panels. This why a qualification process is needed before a consumers details are sold as a lead. At solarReviews only around 45% of consumers that complete a call to action on our website actually answer yes when asked if they are seriously interested in getting quotes to install solar.
How to calculate your return on investment from buying solar leads
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See how the SolarReviews organic lead generations methods can deliver the best converting solar leads in the industry.
Our three solar lead generation websites are:
The largest dedicated solar reviews and ratings website in America. The site contains reviews of both solar installation companies and solar panels.
Originally developed with support from the US Department of Energy this site houses the leading "solar panels payback calculator" in America.
Together these sites contain some of the most informative and unique content available on the internet for consumers who are considering installing solar panels on their home or business.
With approximately 3 million unique visitors per year and plans to double this traffic by 2018 these sites also represent the largest block of web traffic in America relating to information for homeowners that are considering installing solar panels.
All solar leads that we provide to solar installers are generated through these websites and so you can see the exact information and call to action that has led to a consumer requesting a quote.
What method of lead generation delivers the best solar leads
There are a number of different types of solar leads generated by a number of different types of solar lead generation companies.
Generally speaking there are single source lead providers. These are usually website owners that just sell the leads that are generated through consumer use of their web properties. These leads are usually organic because it is the consumer that has initiated the contact.
These are telemarketing firms that buy lists of home owners and call them. Many of these call center's are overseas.
Outbound email marketers
They buy or develop lists of email addresses and email call to action content to try and get these consumers to engage.
Lead Aggregation Companies
These are companies that get their leads form many different sources and in many different ways. The advantage of these firms is that they can offer volume but the disadvantage is that as a lead purchaser you do not know how each lead was generated. It is very hard to vet quality form these lead vendors.
Advantages of Outbound Lead Generation methods
The advantage of outbound lead generation methods is that you can target a specific location and so can generate a large number of leads within a desired geographic region. It is much harder using organic methods to to generate a large volume of leads in a targeted geographic area.
However, what is happening in the American residential solar panels market is that locations in which solar offers the best returns have become so saturated with telemarketing and email marketing efforts that it is very difficult to generate solar leads in these areas at all.