Vivint Solar is going beyond its door-to-door sales model by introducing kiosks at retail locations in New York, Massachusetts, New Jersey, California and Utah by the end of June. It plans to expand its retail operations to more states by the end of the year.
"With the direct-to-home model being a strong and well-established route to market, the launch of this additional channel to work in tandem with the direct-to-home model will be a great competitive advantage and will contribute to further success in the selected markets. We're thrilled with the current traction we're already seeing and look forward to expanding this channel further in the coming year,” said new Vice President of Retail Sales Trevor Bybee, who is known primarily for his success in expanding retail locations for companies in the mobile phone industry.
At the retail locations, Vivint Solar representatives will be on hand to talk with potential customers about the benefits of installing rooftop solar and can schedule home visits to determine whether or not it would be adequate for a solar array. Vivint Solar’s announcement follows Tesla and SolarCity’s decision to eliminate door-to-door sales all together. Instead, the companies will concentrate their solar sales and marketing efforts through its website and retail kiosks at Best Buy, Home Depot and Tesla stores.
"Expanding into the retail market enables us to diversify how we can help Americans embrace rooftop solar," said Paul Dickson, chief revenue officer at Vivint Solar. "Vivint Solar has built the most effective direct-to-home channel in the industry, and we are excited to grow and support additional sales channels to complement this highly effective model."
The move shows progression for the Vivint Solar, which was almost purchased by the now bankrupt SunEdison for $2.2 billion in 2015. Following the failed acquisition, Vivint Solar quickly began raising large funds to facilitate national expansion efforts. In March 2016, it raised $200 million facility from London Interband in March 2016, in addition to $303 million in financing from Bank of America and Merrill Lynch to develop 280 megawatts of rooftop solar throughout the US. The company now has 100,000 rooftop solar customers across 15 states with a total of 634 megawatts installed.Tweet