Home and commercial solar services provide Sungevity announced that its foundation, sungevity.org, has raised more than $2 million to support more than 100 nonprofits, ranging from The Sierra Club the American Diabetes Association, Conservation Colorado and the California’s Westside Waldorf School—the first in its program. When the company launched the program in 2011 Helen Hunt, Ed Begley, Jr. and Ed O’Neil, were among its early supporters.
“Sungevity’s non-profit partnership program clearly demonstrates how the for-profit and nonprofit business sectors can work hand-in-hand to tangibly advance each other’s causes and have a lasting effect on our society,” said Michael Brune, Executive Director, Sierra Club. A long-time beneficiary of Sungevity’s efforts. “We applaud Sungevity for developing and growing this innovative cause marketing initiative, and we are very pleased to share in its success.”
The program allows nonprofits that join to receive at least $750 each time they refer someone to Sungevity who then goes solar through the company. For its part Sungevity generates a unique landing page and a special referral code that the nonprofit can use for its supporters. The solar company also provides nonprofits with a guide to increasing donations through the program.
“I want to thank all the organizations who participate in Sungevity.org for partnering with us,” said Andrew Birch, Chief Executive Officer, Sungevity, Inc. “Their partnership is a great example of the rooftop revolution in action—how organizations and individuals are leveraging solar power as a solution to a broad range of issues—and we’re proud to have reached this new milestone.”
Sungevity has leveraged many unique partnerships with companies and organizations to create synergies for both organizations. It’s even partnered with rival companies like Sunrun to install solar on at least 10,000 home using Sungevity customer recruitment strategies and Sunrun financing and installation services. Earlier this summer is also partnered with REC Solar to share sales leads appropriate to each company’s focus of expertise in order to better serve the commercial solar market.Tweet