Today Sungveity announced that it partnered with E.ON in Amsterdam to expand its business model in the Netherlands on a co-branded basis before expanding into other countries.
Sungevity said it is looking to expand across the globe through marketing initiatives and strategic partnerships in targeted markets and the Netherlands were an ideal place to start. "As the second-highest-priced energy market in Europe, the Netherlands is an ideal place to begin our strategic partnership with E.ON," said Andrew Birch, Sungevity's Chief Executive Officer. "Being able to tap into their customer base, their brand recognition and their credibility as one of the largest utilities in Europe gives us a solid route to market with extensive growth potential in the face of rising demand for alternative energy sources."
The company had a previous presence in the Netherlands through its minority stake in Zonline, which offered Sungevity rooftop solar panel services. With this announcement the company also announced that it purchased the company. “Sungevity will retain and expand the Zonline workforce, including CEO Frank Goovaerts and founder Roebyem Anders, and rebrand the company as Sungevity Netherlands,” the company said.
“The new entity will serve as Sungevity's European headquarters, and will manage and support the solar services provided to E.ON customers as well as other Sungevity customers acquired through separate marketing initiatives and partnerships.” In addition to Europe, Sungevity also began offering services in Australia in April 2012.
E.ON was among investors in Sungevity that helped the solar financier raise $70 million in equity capital in April. The round of investment was led by Jetstream Ventures.
"Partnering with Sungevity will help us achieve one of our core objectives—to improve people's lives as a global sustainable energy provider and preferred partner for energy solutions," said Roel Meijerink, Sales Director, E.ON Benelux. "Offering Sungevity's solar services will give customers a broader choice backed by software technology that simplifies the sales process both for us and for the end consumer."
The software is Sungevity’s iQuote systems which uses ariel and satellite imagery to let consumers estimate the cost savings related to a solar array and how much solar power they can host on their home.Tweet