People love creating fun holiday cards around this time of year, whether it’s the annual holiday family update letter or e-card, or even a video. While some of the zaniest holiday videos this year of a guy named Paul and a white, upper-middle class family rapping to Will Smith’s Miami, SolarEdge gets a serious nod for their “Scream & Shout” video.
First off, credit where it’s due. While it’s not related to solar power Paul Little created perhaps the funkiest and creepiest holiday video card when he reenacted parts of “Home Alone” by cropping videos of his face into stills from the iconic Macaulay Culkin Christmas movie. According to Buzzfeed, Little said it “was a big pain in the ass.” But the result is worth it.
Next up is the Holderness Family’s 2013 “Xmas Jammies,” which features the whole family in matching Christmas pajamas and rapping to Will Smith’s “Miami” with modified lyrics, including a lyric about the dad’s vasectomy. You might say they’re cheating though, after all the mom and dad in the family are two of three managing partners in Greenroom Communications, a digital communications and marketing agency.
…And then there’s SolarEdge having some fun with the sun with “Scream & Shout.” The video is fun way to advocate for solar energy without being over the top, like an advertisement for the company. Still the message is clear: “When you use fossil fuels, you pollute & abuse/ your bills are huge. Hey, you can still choose. I self-consume the sun. That source is never done/ time to sound your voice. Solar power is the choice.”
The company, which manufactures solar inverters, power optimizers and offers solar monitoring and other services manages to get employees from around the world to participate in the video. The video was “written, performed and sung by SolarEdge employees! We have toured the globe, learned some new dance moves, and found many new talents among our worldwide employees,” according to the company’s YouTube page.
In a blog post, one SolarEdge employee Joshua Stacy wrote: “I had never participated in a music video before and thought that working in the music industry would be a welcome change compared to a traditional day at work,” he said. That wasn’t quite what he walked away with. “Numerous takes, listening to the same song several hundred times, and dance choreography proved to be a little harder,” he said before plugging SolarEdge’s products. Still the video is well worth a watch.
You might think this is a one-off for the company—it’s not. Last year the company released the “Solar Gangnam Style” video. Which was also a funny holiday tribute. While neither video is an outright pitch for solar or helps inform customers about solar incentives, and how to save with solar power, both videos help move the conversation forward on solar and could help more homeowners choose to go solar in the coming year.Tweet