Door-to-door sales are one of the key ways in which solar companies have reached out to new customers. However, the nation’s largest rooftop solar installer, SolarCity, which was acquired by Elon Musk's Tesla last year, will get out of the door-to-door sales of rooftop solar systems.
“As part of the integration with SolarCity, we have decided to eliminate our door-to-door sales channel for our energy products,” the company said last week in a widely published statement. “After careful consideration, we believe this decision reflects what most of our prospective customers prefer, and will result in a better experience for them.”
The move could impact up to 1,000 employees. But, “The vast majority of affected employees will be reassigned or provided an opportunity to interview for other positions that will help support our expanded retail efforts, the overall success of the company, and the delivery of new solar and storage products across the country,” the company said.
Rather than focus on door-to-door sales, the company plans to build on other sales efforts for its energy products, which include solar panel systems, its up-and-coming solar roof tiles and its Powerpack and Powerwall energy storage systems. “We have recently begun to expand our retail and online channels for energy products, and we expect the growth of these channels to end up more than offsetting the loss of door-to-door sales,” the company said. Indeed, it recently updated the energy channel its site, allowing for the sale of rooftop solar and its new, low-profile solar panel system.
Beyond its website and Tesla stores, the company also has longstanding partnerships with certain retailers, Best Buy and Home Depot, and according to Reuters, it will continue to sell through such channels.
The company also recently announced that two of of its four styles of solar roof tiles will become available this year. The glass roof tiles mimic the appearance of traditional roofing products from the ground yet, from the appropriate angle they will allow sunlight to penetrate them producing electricity. The company has said they will cost less than installing a similar roof once the savings from the electricity the roof tiles produce are factored in.Tweet