Throughout the last week of July the Department of Energy’s SunShot Initiative introduced a series of posts under the umbrella of SunShot Spotlight: Solar and Real Estate to help people understand the myriad of opportunities for residential solar power. The blogs focussed on everything from myths about solar power, to new solar technologies and financing options.
“With nearly one million solar energy systems installed on residential rooftops across the country, buying or selling a solar home is getting more and more common,” SunShot explained in announcing its blogs. “The real estate market is embracing solar, making it vital that real estate agents, appraisers, and homeowners increase their solar knowledge and leverage the premium-boosting power of a solar system to sell or refinance their homes.”
The initiative launched the week with “SunShot Programs Bring Solar Energy Basics to Real Estate Pros,” a blog by Becca Jones-Albertus, acting director of the SunShot Initiative focussing on the value that solar power adds to homes. “Two recent studies, including this report from LBNL, showed that homeowners across the country have been willing to pay a premium for a solar home that reflects the value of the solar system, which was about $15,000 for a home with an average-sized, resident-owned solar array,” she wrote. “Although market factors like electricity rate and system price may impact the size of the premium, solar homes can be expected to sell for more than homes without PV.”
From there the homeowner centric blogs focussed on other aspects like busting myths about going solar. The myths that the SunShot Initiative’s Technology Manager Odette Mucha focussed on in her blog were myths like solar panels are too expensive, you can’t save money by going solar, going solar requires owning a home and that solar doesn’t work in all clients. She also focussed on the myth that solar power lowers the value of the home, a persistent myth that Jones-Albertus also took on by showing that it actually increases the value of homes.
In all the blogs served to educate homeowners about all the opportunities available for them to go solar. Such education will help more people choose to go solar.Tweet