William Shatner saved mankind as Captain Kirk in Star Trek and showed travel customers how to save money as the Priceline pitchman. Now he’s taking on both roles at once as a spokesperson for the Solar Alliance’s new campaign to promote the benefits of rooftop solar power. The “Join the Alliance—Save Money, Save the World” will kick-off with the installation of a rooftop solar array on Shatner’s Los Angeles home. Star Trek fans and fans of everything Shatner can watch the campaign roll-out across Solar Alliance’s social media platforms.
"The benefits of solar energy are significant and I am pleased to work with Solar Alliance on this public awareness campaign," said Shatner. "I am committed to creating a better world through action and this is one small step towards a cleaner future that is less dependent on fossil fuels."
This is not the first time Shatner has endorsed the benefits of solar. While co-hosting television show Moving America Forward, Shatner and Doug Llewellyn from People’s Court featured Solar Alliance and presented then CEO Artie Rose with an award for his important role in expanding the solar industry in California.
"We are excited to be working with Mr. Shatner to raise awareness of the benefits of solar energy," said Chairman and CEO Jason Bak. "Mr. Shatner is committed to environmental sustainability and those ideals align perfectly with the Solar Alliance mission. This public awareness campaign will provide a platform for Solar Alliance to create new customers and deliver the benefits of solar to thousands of new customers. Our goal is to create a national alliance of homeowners and businesses that benefit from the low cost and positive environmental benefits of solar energy."
Shatner joins a growing phalanx of celebrities and others that are advocating for solar power and the fight against climate change. The names and faces go beyond former Vice President Al Gore and actor Ed Bagely Jr. For instance, filmmaker and environmentalist, James Cameron used solar power while filming the box office hit Avatar. He also worked with Monitor Power to design a solar array shaped like a lotus flower to promote and popularize the development of small commercial installations.Tweet