A new survey from Sungevity shows that the overwhelming majority of parents—81 percent—plans to live in a solar powered home. Moreover, it found that 88 percent of parents thought teaching their children about clean energy is as important as teaching them about good manners.
The survey, which was conducted on Sungevity’s behalf by Wakefield Research, received answers from a representative sample of 1,000 U.S. parents with children in the home. The overwhelming reason most parents gave for being interested in going or for going solar was to save money. Fully 75 percent gave that as a reason.
The survey found that 95 percent of parents think they need to teach their children about clean energy sources to help ensure a better environment for future generations. It also found that well over half, 67 percent, want solar power to be the world's primary energy source when their children grow up, according to Sungevity.
The survey found out some other interesting things about how parents see solar as well. A majority, 79 percent, think their children would have benefited more if their children had learned more about sustainable living while they were younger. A full 47 percent would recommend starting to teach children about green living as early as 2 years old.
"It's energizing to learn that so many parents mirror our own commitment to a solar-powered future for our children," said Sungevity CEO Andrew Birch. "We are dedicated to leading this conversation with families around the world so they can truly understand the benefit that comes from harnessing solar energy as a means to a more sustainable tomorrow."
The survey helped lead Sungevity to launch its "See Solar Differently" campaign, which will use child-like sketches and imagery to invoke desire to educate children on developing a more sustainable environent in the future. The campaign will launch in California, Massachusetts, New York and New Mexico. Sungevity also plans to launch a “Brilliance Brigade” to visit more than 200 events and locations including sporting events, select Lowe's stores, and other community celebrations throughout the country.Tweet