The campaigns for the 2018 election season are getting under swing already. Yesterday (June 22) NextGen Climate launched NextGen Rising an effort to register, motivate, persuade, and turn out thousands of young voters in their 20s and 30s during the 2018 election cycle.
“NextGen Rising will continue to build a multi-issue, youth-driven movement to elect progressive candidates in key states,” said NextGen Rising Director Ben Wessel. “Youth energy and interest in voting is on the rise, and organizations interested in pushing progressive change must be prepared to tap into that energy and organize those voters in time for 2018.”
The new campaign is actually two parallel programs in eight states—Virginia, Pennsylvania, Florida, Ohio, Michigan, Wisconsin, Nevada and California. The programs will consist of efforts on 200 college campuses in the states as well as off-campus organizing. The program is budgeted for $7.5 million this year and will expand its footprint and budget in 2018.
“Young people are the future, and they tend to vote strongly and uncompromisingly progressive,” said NextGen Climate President Tom Steyer. “Our goal is to create momentum with young voters who can decisively swing the vote in favor of candidates committed to taking bold action on climate, promoting prosperity for all Americans, defending our fundamental rights, and resisting the Trump agenda.”
The campaign kicks off in Virginia where organizers will help turnout voters for statewide and legislative elections. The campaign will focus on more than 20 campuses in the state and will be on community colleges, historically black colleges and universities, and other four year institutions. The campaign will announce other campaign efforts soon.
The organization also will hire field organizers in cities and towns in key congressional districts to increase the numbers of young voters in these communities. The new campaign is already organizing young voters in California, Pennsylvania and Virginia.
The new campaign builds on its previous youth voter efforts. NextGen said that it worked with 12,828 young volunteers and registered over 1 million voters across the country during the 2016 election cycle. The organization said young voters registered by NextGen Climate were 4 percent more likely to vote than other new registrants. Young voters that NextGen reached out to voted at a rate 23 percent higher than other voters of a similar age.Tweet